Cookie Policy

Effective Date: September 9, 2026 · Last Updated: September 9, 2026

1. Introduction

Noble Game Co., operated by ETCHANDY LLC ("Noble Game Co.," "we," "our," or "us"), uses cookies and similar technologies on noblegameco.com (the "Website").

This Cookie Policy explains what cookies are, how we and our service providers may use them, and the choices available to you.

This Cookie Policy should be read together with our Privacy Policy.

2. What Are Cookies?

Cookies are small text files that websites place on your computer, smartphone, tablet, or other device.

Cookies and similar technologies can be used to recognize your browser or device, remember preferences, maintain your shopping cart, secure checkout, understand how visitors interact with our Website, and support advertising and marketing activities.

Cookies may be:

• First-party cookies, placed by Noble Game Co. or our e-commerce platform; or
• Third-party cookies, placed by service providers we use.

Cookies may also be temporary session cookies or persistent cookies that remain on your device for a specified period.

3. Categories of Cookies We May Use

Strictly Necessary Cookies

These cookies are necessary for the Website to function properly.

They may support:

• Shopping cart functionality
• Checkout
• Account authentication
• Website security
• Fraud prevention
• Network management
• Privacy and cookie preferences

Because these cookies are necessary to provide the Website and its core services, they generally cannot be disabled through our cookie preference tools.

Functional Cookies

These cookies help provide enhanced functionality and remember choices you make, such as preferences or certain Site settings.

Analytics and Performance Cookies

These technologies help us understand how visitors use Noble Game Co., including which pages are visited, how users navigate through the Website, and how the Website performs.

We may use this information to improve our Website and customer experience.

Advertising and Marketing Cookies

Where enabled, these technologies may help us:

• Measure advertising performance
• Measure conversions
• Understand interactions with advertisements
• Show advertisements that may be more relevant to visitors
• Conduct remarketing or retargeting campaigns

Where required by applicable law, non-essential advertising or analytics technologies will be subject to applicable consent or opt-out mechanisms.

4. Shopify

Noble Game Co. is powered by Shopify.

Shopify and its associated services may use cookies and similar technologies necessary to operate the online store, shopping cart, checkout, payment functionality, security, fraud prevention, analytics, and other e-commerce features.

The specific cookies used by Shopify may change as its services and technology evolve.

5. Analytics

We may use analytics services, including Google Analytics and analytics functionality provided by Shopify, to understand how visitors interact with our Website.

Depending on the services enabled, these technologies may collect information such as:

• Pages viewed
• Interactions with the Website
• Referral information
• Browser and device information
• Approximate geographic information
• Session and usage information

This information helps us analyze Website performance and improve the shopping experience.

6. Advertising and Remarketing

We may use advertising services, including Google Ads, to promote Noble Game Co. and measure the effectiveness of advertising campaigns.

Where enabled, advertising technologies may be used for:

• Conversion measurement
• Advertising attribution
• Audience measurement
• Remarketing
• Personalized advertising where permitted

For example, advertising providers may recognize that a device previously visited our Website or interacted with certain products.

The advertising services actually used by Noble Game Co. may change over time.

7. How We Use Information Collected Through Cookies

Information obtained through cookies and similar technologies may be used to:

• Operate and secure our Website
• Maintain shopping cart and checkout functionality
• Remember preferences
• Prevent fraudulent activity
• Analyze Website traffic and performance
• Improve our products and customer experience
• Measure advertising effectiveness
• Conduct marketing and remarketing where permitted
• Comply with applicable legal requirements

For additional information regarding how we process personal information, please review our Privacy Policy.

8. Your Cookie Choices

Depending on your location and applicable law, Noble Game Co. may provide privacy or cookie controls allowing you to manage certain non-essential technologies.

You may also manage cookies through your browser settings.

Most browsers allow you to:

• View existing cookies
• Delete cookies
• Block certain cookies
• Block third-party cookies
• Configure cookie preferences

Please note that blocking strictly necessary cookies may prevent parts of the Website—including the shopping cart, account features, or checkout—from functioning properly.

9. Advertising Privacy Choices

Depending on applicable law and the advertising services enabled on our Website, you may have the right to opt out of certain targeted advertising or uses of personal information for advertising purposes.

You may also manage advertising personalization through the privacy controls offered by relevant advertising providers.

Where Noble Game Co. provides a “Your Privacy Choices” or similar privacy control on the Website, eligible users may use that feature to submit applicable opt-out preferences.

10. U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights regarding the use of cookies and similar technologies.

Depending on applicable law, certain advertising activities may be considered targeted advertising, sale, or sharing of personal information, even where money is not exchanged for personal information.

Where applicable, you may have the right to opt out of these practices.

Privacy requests may be submitted to:

sales@noblegameco.com

Please include “Privacy Request” in the subject line.

For additional information, please review our Privacy Policy.

11. Global Privacy Control and Browser Signals

Certain browsers or extensions may transmit privacy preference signals, such as Global Privacy Control (GPC).

Where required by applicable law and supported by our Website or service providers, we will process recognized opt-out preference signals in accordance with applicable requirements.

Other browser signals, including traditional “Do Not Track” signals, may not be recognized where there is no applicable requirement or standardized mechanism.

12. Third-Party Services

Third-party providers used by Noble Game Co. may process information according to their own privacy and cookie policies.

These providers may include:

• Shopify
• Payment providers
• Google and advertising providers
• Analytics providers
• Customer service providers
• Fraud-prevention and security services

The specific technologies used may change as we add, remove, or update services.

13. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our technology, service providers, business practices, or legal requirements.

When changes are made, we will update the “Last Updated” date at the top of this page.

14. Contact Us

For questions about this Cookie Policy or our privacy practices:

Noble Game Co.
Operated by: ETCHANDY LLC
Business Address: 254 Chapman Rd Ste 208 #28562, Newark, Delaware 19702, United States
Email: sales@noblegameco.com
Phone: (302) 496-3034
Customer Service Hours: Monday–Friday, 9:00 AM–5:00 PM EST
Website: noblegameco.com